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PUBLISHERS

Increase Ad Revenue


Individual-based Value on the Open Web

Total Identity creates first-party cookieless audiences to maintain programmatic yield and keep publishers profitable and thriving.

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Optimize Ad Revenue in New Ways

Total Identity generates significant new ad revenues for publishers from anonymous visitors, logged-in visitors, and matched identities.

Maximize Inventory

Match more audience data and earn more for inventory

Mazimize Addressability

Understand reach and frequency against a universal persistent cookieless ID

Maximize Revenue

Earn yearly revenue share based on contribution to the authenticated user pool

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