Increase Ad Revenue

Individual-based Value on the Open Web

Total Identity creates first-party cookieless audiences to maintain programmatic yield and keep publishers profitable and thriving.


Optimize Ad Revenue in New Ways

Total Identity generates significant new ad revenues for publishers from anonymous visitors, logged-in visitors, and matched identities.

Maximize Inventory

Match more audience data and earn more for inventory

Mazimize Addressability

Understand reach and frequency against a universal persistent cookieless ID

Maximize Revenue

Earn yearly revenue share based on contribution to the authenticated user pool

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