WHO WE ARE
Throtle, a leading identity resolution and data onboarding firm, and BritePool, a provider of consumer verification, have partnered to create Total Identity and advance the transition to cookieless advertising in the rapidly changing landscape of online consumer marketing.
Throtle provides brands and publishers with the most accurate individual and deterministic view of a customer. Throtle is focused on resolving to a deterministic individual for accurate onboarding and targeting across all devices and channels including IDs, MAIDs, IP Address, Connected TV and more.
BritePool facilitates accurate identity targeting, without third-party cookies, combined with precise measurement, for every ad served to every identity. Our experienced team has developed technologies and relationships at scale, throughout the programmatic ecosystem, to create higher value for advertisers and web publishers.