Transitioning to a Cookieless World

Throtle, a leading identity resolution and data onboarding firm, and BritePool, a provider of consumer verification, have partnered to create Total Identity and advance the transition to cookieless advertising in the rapidly changing landscape of online consumer marketing.

About Throtle

Throtle provides brands and publishers with the most accurate individual and deterministic view of a customer. Throtle is focused on resolving to a deterministic individual for accurate onboarding and targeting across all devices and channels including IDs, MAIDs, IP Address, Connected TV and more.

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About BritePool

BritePool facilitates accurate identity targeting, without third-party cookies, combined with precise measurement, for every ad served to every identity. Our experienced team has developed technologies and relationships at scale, throughout the programmatic ecosystem, to create higher value for advertisers and web publishers.

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The advertising community has been looking for solutions that ensure frequency controlled verified identities today, and for the cookieless future. Total Identity is the answer to providing this needed capability.

– david moore, britepool ceo

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