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A transition to a cookieless world for brands & publishers

Total Identity allows the recognition and understanding of customers across multiple channels and devices.

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TOTAL IDENTITY

First-in-class Verified Cookieless ID

Total Identity allows the recognition and understanding of customers across channels and devices, on a cookieless basis. Throtle and BritePool have partnered to bring a first-in-class authenticated cookieless ID solution to the programmatic ecosystem that is rooted in transparency, 

accuracy, compliance and trust. By combining our focused expertise across supply, demand and identity, Total Identity allows for creating, finding, transacting and measuring campaign performance in a truly persistent, transparent, accurate and compliant manner.

Value

Provides value by increasing match rates and understanding reach and frequency against a universal persistent cookieless ID.

Independence

Allows all parties to be equal participants in a transparent cookieless ID supply chain solution without fear of unpredictable costs.

Truth

Allows for one persistent identity with a true and validated single source of truth, regardless of devices or channels.

Year Established
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Total Identity is an end-to-end cookieless ID solution that allows for:

  • Persistent Identity

    Obtain persistent 1:1 individual-based addressability and measurement across browsers and devices.

  • No Reliance On 3rd Party Cookies

    Improve individual recognition without third party cookies.

  • Validated Addressability

    Optimize ad spending for accurate and validated individuals.

Why Cookieless?

The digital ecosystem has been steadily moving towards a cookieless future since Safari first released ITP in September of 2017.  Firefox started blocking third party cookies by default in September of 2019 and Google has announced they will end support for third party cookies in Chrome by 2022. 

Maximizing data across the digital ecosystem

Regardless of your industry, publishing, advertising or data, improving individual recognition and adapting a cookieless ID is imperative. 

Publishers

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Advertisers

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Data Providers

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